John Lewis releases 2020 Shop Live Look report
Online now accounts for 60-70% of John Lewis sales whereas before the coronavirus pandemic it was 40%.
Customers are also now shopping during the working day (11am-4pm) rather than their evenings (7pm-10pm).
Those are key findings from the retailer’s Shop Live Look report.
The report also shows that we binged watched our favourite TV shows this year (sales of TVs up 45%), and the ‘Netflix Effect’ saw people snapping up items used in the streaming giant’s hit show, The Queen’s Gambit.
Sales of chess sets were up 121%, berets rocketed by 65% thanks to the show Emily In Paris, and sales of chintzy floral curtains and patterned upholstery increased by 20% due to The Crown.
Simon Coble, Trading Director of John Lewis, says: “The world is a very different place than it was in January. This year we stayed in, hunkered down, decked out and spruced up our homes.”
“We’ve been quick to change the way we help our customers - from the launch of virtual services bringing our Partners' expertise directly into their homes to offering them more local and convenient places to pick up their Click & Collect purchases.”
“While this extraordinary year is drawing to a close, there are many lessons we’ve learned, from embracing time spent with loved ones to enjoying the simpler things in life which will stay with us for the future,” he concludes.
