Cole Haan puts innovative tech at heart of GRANDSHØP store

American performance lifestyle brand and retailer, Cole Haan, has opened a GRANDSHØP concept store on Cat Street in Harajuku, Tokyo.

“Our brand has been growing internationally for the past several years, and is now sold in more than 60 countries,” says David Maddocks, Brand President, Cole Haan.

“Yet Japan holds a special place for us as we've been there for more than a quarter century. It only made sense to bring our most innovative retail concept to one of the most iconic shopping destinations in the world.”

2020年12月4日（金）、コンセプトストアGRANDSHØP （グランドショップ）を原宿・キャットストリートにオープン。
キャットストリートのショップでは、Cole Haanメンバーシップに登録するとVR体験が可能です。
コールハーンの新しい体験をVR動画で体験してみて！https://t.co/bmlIJORyJZ pic.twitter.com/TEB9BzgCQA
— コールハーン (@colehaanjapan) December 4, 2020

The two-storey, 165m² store has a second floor window integrated with a transparent LED screen that illuminates Cat Street at night.

There are also two screens highlighting Cole Haan innovations, and QR codes, offering style and purchasing information for collections including ZERØGRAND, 4.ZERØGRAND, and ZERØGRAND Performance Running..

And last but not least, there’s a selfie station with an illuminated mirror that directs visitors to, "Blaze trails. Shatter boundaries”. Whatever that means…