Domino’s boosts carryout customer experience with Pie Pass launch
Domino’s has rolled out new Pie Pass technology, allowing customers who order and pay online or via its app to skip queues and grab their orders.
When customers arrive in the parking lot and are about to enter the store, they can check in on the Domino’s Tracker or order confirmation page, which will give store team members a head start on making sure the food is ready to go.
“We know that carryout customers value speed and simplicity, and that is exactly what they’ll receive with Pie Pass,” says Dennis Maloney, Domino’s Senior VP and Chief Innovation Officer.
“Gone are the days of waiting for your carryout order – now when customers arrive at the store, they’ll be greeted by name on our digital signage and handed their order. It’s the ultimate VIP carryout experience where customers don’t have to be a regular customer to be treated like one.”
Pie Pass comes with a TV ad that gives a nod to legendary US sitcom Cheers and features Norm (played by George Wendt). Check it out below.