CMOstores.com taps Peak AI tech for personalisation project

Peak is working with online construction materials supplier CMOStores.com to include artificial intelligence and machine learning technology into its six digital stores.

"We are known as a positive disruptor in what has been a traditional sector, and this latest investment marks our continued commitment to keeping customers at the heart of our business and using exciting new technology to deliver real benefits to them,” says Ben Hodson, Marketing Director at CMOStores.com.

With over 75,000 products across its six stores, many that are used in conjunction with others in tasks or projects, the introduction of tailored recommendations for all users, based on their usage of the site, will boost customer experience, he adds.

“The developments will enable customers to find exactly what they need more swiftly as well as reminding them of any associated products they may have forgotten,” Hodson concludes.