Target makes Instagram Checkout move

Target is making its products available through Instagram Checkout.

It says that it is the first mass retailer to do this. Customers can now purchase products displayed in @Target and @TargetStyle posts directly through Instagram.

Each shoppable post is marked with a shopping bag icon in the corner. From there, people can tap on a product, modify (e.g. choose a colour or size, if applicable) and check-out, without leaving the social media platform.

For their first purchase, customers will need to enter shipping and payment info at checkout. After that first purchase, they can complete the entire process with just two clicks.

“More and more guests are searching for digital shopping options, and we’re continuing to invest in experiences that allow them to get what they need from Target whenever, wherever and however they want,” says Dawn Block, Senior Vice President, Digital.

“We know our guests are already using Instagram, so we’re making it even easier for them to find and buy the quality, affordable products they expect from us.”

“We want to make it easy for people to instantly shop every product they discover on Instagram,” adds Instagram's Chief Operating Officer Justin Osofsky. “That’s why we collaborated with Target to set up a virtual store that makes discovery to purchase seamless right in the app with Instagram Checkout.”