Retail Assist lands Mint Velvet as OMIO PIM customer
Retail Assist is celebrating its 21st anniversary with two new directors, a new customer and a rebrand.
Womenswear and childrenswear retailer, Mint Velvet, has become OMIO PIM’s latest client. Launched in May, this is a product information management solution, helping brands to manage their product data and enter new digital marketplaces.
Laura Boyd, Mint Velvet’s Trading Director, says: “We are delighted to have assessed the market and selected OMIO PIM as being a complete and functionally-rich solution that will enable us to continue to accelerate its digital growth.”
On the Board of Directors, Alex Broxson has been appointed as Chief Marketing Officer and Kieran Bowden as Chief Commercial Officer. The former started at Retail Assist 10 years ago as Marketing Manager, before moving to Head of Marketing. The latter joined in 2017 as Head of Business Development, leading the sales team for the company’s managed IT services offering.
As for the rebrand, Broxson comments: "As a company, we are completely future focused with our provision to the market. We needed a look and feel that reflected that, which also represented the dynamic and proactive company that we are.”
“We have created a logo which is mainly about the 'Assist' element of our name, but you can also see a reflective 'R', as a nod to our retail heritage, alongside the forward slash element to reflect the software development and our technical background. The colour palette is a strong move forward from our traditional green and brings forward our bright, fresh approach to business."
Retail Assist’s CEO Dan Smith, says: “Our first 21 years have seen us supplying services and solutions to multi-billion turnover businesses, delivering to 68 countries worldwide, with multi-lingual teams supporting stores, cinemas, cafes and airports.”
“So whilst we do not know yet what the next 21 years shall bring, we look forward to the meeting the challenges with our clients and teams in the exciting international market we work in.”
