Under Armour selects Nedap as global RFID partner

Athletic performance brand Under Armour is rolling out Nedap’s iD Cloud inventory visibility platform.

This will be deployed throughout 400 of Under Armour’s owned and operated stores across the globe.

The objective of the first phase of the project is to lay a scalable foundation, both operationally and technologically, and to achieve accurate stock visibility in Under Armour’s stores, leading to optimised item availability and efficiency gains in key day-to-day processes. 

The objectives for future phases are to enhance Under Armour’s real-time view of inventory in stores to further drive operational efficiencies, leveraging RFID to drive innovation in consumer experiences, and identifying opportunities to use the tech across the company’s supply chain. 

Bob Neville, Vice President of Global Retail at Under Armour, says: “We are focused on growing our direct-to-consumer (DTC) distribution channels.”

“With that in mind, it is crucial that we invest in solutions that will improve the experience of our target consumer, the Focused Performer, when shopping at Under Armour.”

“We don’t see RFID as a nice to have, we see it as vital to bringing the retail experience to the next level. We are excited to partner with Nedap to bring this to life in our stores around the world.”

Under Armour says that selected Nedap iD Cloud due to the scalability of the solution, the interface’s ease of use, and Nedap’s global presence.

“What started as a collaboration on RFID-based loss prevention a few years ago, has grown and intensified towards a strong partnership,” comments Oscar van den Broek, Managing Director at Nedap Retail.

“Our common objective is to make merchandise simply available and eventually build a supply chain that moves flexibly with changing consumer behaviour. We are a perfect fit with Under Armour’s unique approach, truly crossing boundaries in modern retailing.”