Hudson notches up a first with Amazon One biometric tech deployment

Hudson, which has more than 1,000 stores in airports, commuter hubs, landmarks and tourist destinations across North America, has become the first retailer in the travel industry to offer Amazon’s palm recognition service, Amazon One.

This is now available at Hudson Nonstop – powered by Just Walk Out technology – at Dallas Love Field Airport.

“The integration of Amazon One into our technology portfolio demonstrates Hudson’s unique ability to continually redefine and elevate the travel experience,” says Jordi Martin-Consuegra, CEO at Hudson.

“With consumers increasingly demanding greater convenience and speed, we look forward to leading the charge in introducing new innovative solutions and retail concepts that are designed to meet and exceed the expectations of our travellers and partners.”

Hudson Nonstop at DAL now offers two different options to enter and pay – either by inserting their credit or debit card, or by hovering their palm over the Amazon One device at the store’s entry gate.

“The introduction of Amazon One brings another convenient way for travellers to quickly shop and be on their way,” says Dilip Kumar, Vice President of Physical Retail & Technology at Amazon.

“We’re thrilled Hudson is offering travelers in Dallas the ability to shop quickly and effortlessly using a combination of Just Walk Out technology and Amazon One so they can get what they need without having to wait in line, stopping to checkout, or even taking out their wallet.”

Hudson currently has two Hudson Nonstop stores powered by Just Walk Out technology, including its most recent location at Chicago Midway International Airport.