Frasers Group taps Red Ant omnichannel tech for Flannels brand
Red Ant is working with Frasers Group to introduce in-store and remote services across its Flannels brand.
The likes of remote sales, in-store clienteling and virtual consultations will be arranged through Appointedd’s online booking system.
A spokesperson for Frasers Group says: “We are always looking at how we can use technology to continually innovate our facias and deliver great customer experiences that elevate our retail proposition.”
“In modern retail we need to move fast to deliver what the business needs both from an in-store and remote perspective and our partnership with Red Ant enables that.”
Emma Newman, Red Ant Client Success Director, comments: “We’re excited to be working with such a forward thinking partner on a project which will make a huge difference to customers, both in choice and experience.”
