Cadbury enlists VCCP for Cadbury Worldwide Hide campaign

Cadbury has launched a virtual Easter egg hiding experience called Cadbury Worldwide Hide.

This will be activated in the UK and Ireland from tomorrow.

Using Google Maps Street View, people will be able to hide an Easter egg anywhere in the world and then share a personalised clue with a loved one to help them find it.

Hide an Easter egg anywhere in the world for someone you love with the Cadbury Worldwide Hide.

The hider has two options:: to either purchase one of four Easter eggs from the Cadbury Worldwide Hide range that their seeker will physically receive once they’ve found it online, or they can hide a virtual Easter egg free of charge.

VCCP

Tapping cloud technology, VCCP worked with the Cadbury CX team to build the Cadbury Worldwide Hide platform across CRM, e-commerce and fulfilment.

This Easter, hide an egg anywhere in the world for someone you love with the #CadburyWorldwideHide 🌍. Visit https://t.co/lR4supCCMv to sign up for a reminder. pic.twitter.com/XHrHUjOueC

— Cadbury UK (@CadburyUK) March 5, 2021

The campaign will span TV, VOD, social, digital, OOH, PR, in-store and online.

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