La Redoute announces Mirakl online marketplace partnership
La Redoute is transitioning its online marketplace business onto Mirakl’s platform.
The marketplace, which launched in 2010, has enabled La Redoute to expand its lifestyle offering in home fashion and decoration, in addition to its own collections, and a large selection of brands.
It is now opening to new partner brands and professional sellers.
By replatforming to Mirakl, the French retailer says that it will be able to “achieve a new level of operational efficiency and scale with the marketplace, strengthening its leadership in France and accelerating its international presence, particularly in the United Kingdom, Belgium, Switzerland, Spain, Portugal, Italy, and Russia”.
“We have long been aware of the power of the marketplace model to quickly and securely extend our offer and as a result better meet the new expectations of our customers,” say Nathalie Balla and Eric Courteille, Co-CEOs at La Redoute.
“With this new technological partnership with Mirakl, we want to go a step further.”
“By further expanding our offer and improving the buying and selling experience, our ambition is to strengthen and consolidate our position as the preferred fashion and decoration lifestyle platform of families in France and Europe.”
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