eBay UK throws weight behind Purple Tuesday 2021

To mark Global Accessibility Awareness Day, eBay UK has announced it will be the headline sponsor of this year’s Purple Tuesday on 2nd November.

It notes that in the UK the ‘Purple Pound’ is worth £274 billion and yet many retailers are failing to capture this market due to inaccessible websites or stores.

6 MONTHS TO GO!!
We are now only six months away from Purple Tuesday 2021! We are so excited to once again be celebrating the changes made by organisations and businesses in their aim to improve the customer experience for disabled people. Who's ready! #PurpleTuesday2021 pic.twitter.com/xlGfnBozif
— Purple Tuesday (@PurpleTuesNov) May 2, 2021

eBay UK says that, by sponsoring Purple Tuesday, it is hoping to raise awareness of the importance of supporting disabled communities who have been hugely reliant on online services through the coronavirus pandemic.

Murray Lambell, UK GM at eBay UK, says: “We are delighted to be supporting Purple Tuesday this year. We believe that our marketplace should be as accessible as possible, while also serving as a convenient ‘one stop shop’ that can meet a variety of needs in one place.”

“We know that retailers have faced a difficult time over the past year, but we think it’s absolutely crucial that they invest in technologies and features to help disabled communities access their site.”

“The success of our Independent Living Hub is testament to both the social and economic value of the ‘purple pound’.”

Mike Adams, CEO at Purple, comments: “Despite the huge value of the Purple Pound, organisations are still disregarding the disability market.”

“Through Purple Tuesday we are seeking to raise awareness of these issues in order to make sustainable and accessible changes. We are pleased that eBay is joining us in our efforts to improve the customer experience for disabled people 365 days a year.”