Mirakl tech powers Decathlon UK's shift to online marketplace model

Decathlon UK has tapped Mirakl’s marketplace platform to open its website to selected new partners in health and sport.

The retailer says that thousands of new products will sit now alongside in-house offerings.

Founding partners include Donda Cycling and Pendle Bike Racks.

A Mirakl powered Decathlon marketplace has also launched in Belgium, with more countries set to follow in the coming months.

Rollin' through town, eating ice cream with your friends and lapping up summer. Retweet to send your timeline a Friday ice cream 🍦#DecathlonUK #FridayVibes #TGIF pic.twitter.com/Q8WzG45Ihy
— Decathlon UK (@DecathlonUK) June 25, 2021

Luca Cassina, Executive Vice President Customer Success EMEA, Mirakl, says: “Decathlon is a true platform pioneer.”

“The team, driven by innovation and their desire to respond to customer demand, recognised very early on the huge value the marketplace model can bring to scale their product offering quickly.”

“Already powering their Belgian marketplace, we are delighted to now bring our expertise and leading technology to Decathlon UK. We look forward to supporting them every step of the way as the marketplace grows.”

Ashley Milns, Decathlon Marketplace Business Developer, comments “Our mission is to sustainably make sport accessible to the many and our new marketplace allows us to improve our current range whilst opening up new categories, catering for an even wider range of customers.”

“We’re very proud of our in-house passion brands, and the innovation and quality they offer. However, we want to be able to offer UK customers the best choice of sports products and we believe our marketplace will achieve this.”