Nisa tests out new Jisp Scan & Save augmented reality vouchers
Jisp has launched an augmented reality vouchering system, Scan & Save, for brands, independent retailers and their customers.
The solution will initially be deployed in 12 Nisa stores across the UK and will allow customers to exclusively save up to 60% on more than 65 products from the likes of Mondelez, PepsiCo, Kelloggs, Molson Coors and Nomad Foods.
Combining Scandit’s AR technology with Jisp’s consumer app, Scan & Save reads product barcodes and presents promotions, which customers can then save and redeem with their mobile phones.
Retailers will also be remunerated for each scan and redemption of the voucher.
Scan & Save will support brands and retailers’ marketing efforts once the HFSS (high in fat, sugar and salt) legislation comes into force in October 2022.
As the AR vouchers will only appear to those people actively looking to purchase a product in the HFSS category, Jisp ensures compliance with the regulation and allows brands and retailers to personalise their offers by fascia, location and customer.
Julian Fisher, CEO at Jisp, sas: “This is truly disrupting technology that will revolutionise the way brands advertise their products in physical stores whilst maximising sales for retailers.”
“With a crowd of marketing and promotional materials taking up space, messaging can be diluted or, at worse, confuse customers. With Scan & Save, chosen promotions are delivered directly to consumers’ mobile phones.”
He adds: “This technology feeds into our suite of solutions such as home delivery, Click & Collect and Scan & Go, benefitting brands, retailers and consumers whilst at the same time providing fresh opportunities for advertising post-HFSS legislation”
“We are exceptionally proud to be the first UK company to provide this service to brands and retailers of any size and shape.”
James Taylor, Head of Central Operations at Nisa, says: "We are thrilled to be partnering with Jisp to trial this innovative solution through Nisa partners and look forward to seeing how Scan & Save performs and importantly, the response it gets from independent retailers and their customers.”
"This initiative is another example of how forward thinking they are as a business and we're delighted to be able to work with them on such an exciting project."
