Prada continues NFT push with latest Timecapsule drop

Prada has announced the release of its fifth Timecapsule NFT Collection, which is linked to both a gender-neutral physical product and a gifted NFT.

This drop follows four Timecapsule NFT drops, which the company says all lead to immediate sell outs.   

A key design element of the latest Timecapsule shirt is upcycled fabric from the Prada archives from which it is composed.

This shirt, which is #34 in the Timecapsule Collection, is emblazoned with the calendar month of October.

It features beach prints on double tec satin, combined with flower motifs pure silk fabric from the archives of the Prada Spring/Summer 2003 collection.

It also features a contrasting topstitching pattern, inspired by garments from the Prada Spring/Summer 2015 fashion show; as well as raw cut bottom and sleeve bottoms, echoing the accents of garments showcased at the Prada Spring/Summer 2010 show.

The Timecapsule is a monthly online event: for 24 hours, on the first Thursday of every month, an exclusive item is made available on prada.com in limited quantities, in selected markets.

Each item is provided with its own unique serial number. Upon delivery, the customers can redeem their NFT.

This will feature the details of the drop, as well as the serial number for the corresponding physical item.

Timecapsule Collection NFT owners are eligible to participate in exclusive activities and experiences.

In September, a holder was hosted in Milan for an experience consisting of an invitation to the Prada Spring/Summer 2023 fashion show, a Prada look selected at one of the firm’s Milan stores, a private tour of Fondazione Prada, as well as Michelin star dining and a five star hotel for the trip.

Later this month, holders will have the chance to attend Prada Extends in Miami - a celebration of culture, music, and leading creative figures and communities from around the world curated by electronic musician and Prada collaborator Richie Hawtin aka Plastikman – upon their RSVP on Discord.

NFTsStaff WriterPrada, NFTs, Prada Timecapsule Collection, Omnichannel retail, Fashion retail, DiscordComment