Target hires Prat Vemana as it looks to grow digital business

Target has appointed Prat Vemana as Executive Vice President, Chief Digital and Product Officer.

Vemana will join the retailer on 31st October, reporting to Chief Guest Experience Officer Cara Sylvester.

In this role, he will oversee Target's digital business, including site merchandising, user experience, digital operations and product, and Target+, an online third-party marketplace.

Additionally, Vemana will provide key support for the product teams.

"Digital continues to be a major growth driver for Target, and we're excited for Prat to bring his proven expertise in this area to an elevated role on our leadership team," says CEO Brian Cornell.

"Our team has created a digital shopping experience that is truly best in class, and under Prat's leadership, our digital business is well positioned to continue growing for years to come."

"We know our guests choose Target because our shopping experience offers them a sense of joy and ease that can't be beat, and our digital business plays an increasingly outsized role in bringing that to life for the millions of people who regularly visit our stores, website and app," says Sylvester.

"With his experience leading digital businesses across consumer facing industries and a guest-centric vision, Prat is the ideal leader to further accelerate Target's digital growth and maximise our impact for guests, team members and our business."

Vemana joins Target from Kaiser Permanente, where he served as Senior Vice President and Chief Digital Officer and led its enterprise product management and experience teams.

Prior to that, he held digital leadership positions at The Home Depot and Staples.

"Target sets the standard for consumer experience in retail and is known for delighting its guests in a way that's consistent and engaging across every touchpoint," says Vemana.

"I'm thrilled to join a company that I've long admired, and I look forward to playing a key role in shaping the future of Target's leading digital experience."

AppointmentsStaff WriterTarget, Digital retail, Omnichannel retail, Prat Vemana, Appointments, US retailComment