Manchester United adds Tezos as official Web3 and training kit partner
Manchester United, one of the biggest football clubs in the world, has announced blockchain firm Tezos as its new official training kit and technology partner.
Manchester United’s previous sponsorship deal with Aon expired last month, and Tezos will be paying 33% on top of that agreement at $27 million yearly.
The latter’s branded training kit will be worn by the first team squad for the first time prior to this weekend’s match against Southampton.
Manchester United is looking to build a metaverse like fan ecosystem on the Tezos blockchain, offering personalised experiences via Web3 technology, and making use of the native token of Tezos, XTZ.
Victoria Timpson, Manchester United’s CEO of Alliances and Partnerships, says: “This is a hugely exciting partnership for us because it aligns us with one of the most advanced, reliable and sustainable blockchains in an area of technology which promises to truly revolutionise the way that everyone, including the club and our fans, can interact.”
“We are especially pleased to be partnering with one of the most eco-friendly blockchains, using technology that is energy efficient, limits carbon emissions and lowers costs, consistent with the club’s wider efforts to promote environmental sustainability.
Edward Adlard, Head of Adoption and Business Development, Tezos Ecosystem, comments: “Throughout its history, Manchester United has constantly evolved, with the support of its huge and diverse global community of fans and partners.’
‘Tezos will enable it to use blockchain and Web3 to transform fan, player, team, and partner engagement.”
“The decision by the world’s greatest football club to select Tezos as its blockchain of choice is further validation that thoughtful design paired with strong security, low gas fees, and community led innovation are the essential factors driving the next wave of adoption in the new digital revolution.”
