Target Curbside Drive Up service adds Starbucks and returns
Target is to begin testing the option for customers in select markets to add a Starbucks order or make a return within its curbside service via the retailer’s app.
Target will also expand its “backup item” functionality in even more categories to allow people to pick up everything on their lists.
This is part of Target’s strategy of using its nearly 2,000 stores as fulfilment hubs, powering its suite of contactless same-day services.
As its digital business has more than doubled during the last two years, Order Pickup, Drive Up and Same-Day Delivery with Shipt have accounted for more than half of those sales.
“Our guests continue to tell us they love the ease and convenience of Drive Up, and they have been asking us to add even more of the Target experience to the service. Adding a Starbucks order and easy returns, while expanding our backup item options, will give guests even more of what they love about shopping at Target, quickly and easily,” says Mark Schindele, Target’s Chief Stores Officer.
“Ongoing investments in our same-day services have built trust and relevance with our guests, while meeting their needs — no matter how they choose to shop.”
When Target surveyed customers, placing a Drive Up order for Starbucks was a top request.
When the new feature becomes available, they will indicate they’re on their way to the store via the Target app and will have the option to place an order from the Starbucks menu.
Upon arrival, a Target Drive Up team member will deliver their full order to the guests’ car. Similarly, for the return process, guests will be able to initiate a return via the Target app and complete it at the Drive Up lane.
With expanded “backup item” functionality, guests will be able to select from a wider assortment of categories - including beauty and household essentials - to designate secondary backup items for their Drive Up and Order Pickup orders, in the event their first choice items are unavailable.
In the months since the option rolled out for food and beverage orders, Target teams have substituted backup items 98% of the time.
