Featuring La-Z-Boy, Pinterest, and EE: RTIH presents September’s coolest retail technology plays
RTIH Editor, Scott Thompson, brings you his stand out ‘future of retail’ systems deployments from September, including 3D product configuration and WebAR OnDemand technology, a taste of future connected living, and gamified learning for supermarket checkout staff.
La-Z-Boy
Furniture retailer La-Z-Boy reports that 3D product configuration and WebAR OnDemand technology is now available on its website. Powered by 3D Cloud by Marxent, the initiative is part of La-Z-Boy's Century Vision strategic plan.
The company is investing in a range of new shopping and brand experiences for both digital platforms and bricks and mortar environments.
It says that the upgraded product configurators and the addition of appless AR provide an immersive brand experience that bridges online product research with the in-store experience.
With over 29 million possible configurations available to consumers, WebAR OnDemand aims to bring a new level of convenience to shoppers who want to research, configure, and plan furniture purchases online before visiting a physical retail location.
The approach uses 3D Cloud WebAR OnDemand to automate 3D content creation and deploy WebAR at scale.
ALDI Nord
shopreme is working with ALDI Nord on a project across several stores in the Netherlands that involves scan and go, self-checkout kiosks and exit terminals.
The initiative marks the first instance of ALDI Nord testing self-checkout solutions in its stores.
It includes integrating the shopreme SDK into the ALDI customer app. Customers can now use the app to scan products and make payments using such methods as iDEAL, debit cards, credit cards, Google Pay and Apple Pay.
This process culminates with issuing a digital receipt within the app, enabling customers to leave the store by scanning an exit code at the shopreme vector terminal which opens the checkout gate.
An alternative options sees customers scan their products at the shopreme matrix self-checkout kiosk. This dispenses an exit code receipt that opens the vector exit terminal to leave the store after payment.
A.L.C.
A.L.C., a Los Angeles-based women's ready-to-wear fashion brand, founded in 2009 by Andrea Lieberman, has worked with Archive and SuperCircle to launch the ALConscious resale and recycling programme.
Consumers will be able to buy and sell preloved A.L.C. items on the peer-to-peer marketplace or opt to send in any preowned clothing item for recycling through SuperCircle’s platform, and receive A.L.C. store credit, even if the item is made by another fashion brand.
The launch marks the first time Archive and SuperCircle have partnered to power a branded resale and recycling programme.
Walmart
A new immersive, gamified virtual experience, The Cultureverse, has launched, celebrating the last 50 years of hip hop music and the genre's impact on culture.
The result of a collaboration between Walmart and Web3 creative studio POCLab, this is now available on Spatial.
In a LinkedIn post, Justin Breton, Director of Brand Experiences & Strategic Partnerships at Walmart, said: “The Cultureverse, which authentically aligns with our mission to supercharge the potential of black creators physically, digitally, and now virtually, aims to amplify the narratives of those that are unrepresented within the metaverse and Web3 and proudly features the unique voices and stories of more than 25 black and brown creators from music, fashion, art, and more.”
He added: “More specifically, Walmart commissioned four artists to create works of art that draw inspiration from the question: “What does Black & Unlimited mean to you?” This initiative provided them with a canvas to express their creative individualism through a new medium. You can experience and read about these larger than avatar works of art in the Black & Unlimited Gallery.”
Walmart is also powering the Main Stage, with the aim of elevating the voices and perspectives of individuals who have influenced culture and are driving the continued evolution of hip hop through consistent programming of virtual panels, fireside chats etc.
A shoppable Rock The Bells exhibit, virtual fashion popup, interactive Jet Magazine archive are also available to explore.
EE
EE has opened the doors of its new Experience store, alongside former Manchester City player Ellen White, in the Trafford Centre.
Visitors will be able to explore various ‘experience zones’ and ‘room sets’, with each area curated to give customers a taste of future connected living.
Amazon
Amazon has announced a new capability to its Just Walk Out technology that will enable relevant stores to start selling clothes.
This leverages RFID, supplied by Avery Dennison, and enables customers to grab clothes, hats, shoes etc, and walk out of the store through an exit gate (even while wearing their purchases) by tapping their credit or debit card, or hovering their palm over an Amazon One palm recognition device.
It is currently available at Lumen Field, home of the Seattle Seahawks.
“Delivering a great fan experience is central to everything we do here at Lumen Field, and our customers love the convenience of Amazon’s Just Walk Out technology,” says Zach Hensley, Seahawks Vice President of Operations and General Manager at Lumen Field.
“Eight of our concessions locations are already using Just Walk Out technology and seeing great results.”
“Now, we are excited to be the first NFL stadium with an RFID enabled Just Walk Out technology store so fans can grab their favourite hats, jerseys, and more, and simply walk out. We are seeing great traction for this new store, and our fans are enjoying the experience.”
IKI
Pixevia has partnered with IKI, a member of REWE Group, to launch a fifth autonomous store in Vilnius, Lithuania.
The IKI GO store is located next to the Green Bridge public transport stop. It is the seventh location overall powered by Pixevia technology.
Contained in a small format pavilion, it operates without staff for approximately 95% of its opening hours, only requiring occasional restocking.
Shoppers can choose from over 200 items – from hot coffee beverages and chilled ready-to-eat meals to ice creams, snacks, drinks, and essential non-food items.
The store features Pixevia’s proprietary real-time checkout technology, which allows customers to enter by tapping a payment card.
People take what items they want from the shelves while cameras and shelf sensors compile a virtual shopping basket. They then tap the same payment card to exit the store, and receive a real-time receipt which can be printed upon leaving.
Stop & Shop
Badger Technologies is working with Stop & Shop, an Ahold Delhaize USA company, to expand its use of Marty the Robot at more than 300 stores throughout the US Northeast.
The robot now conducts product checks to help ensure greater on-shelf availability for customers by alerting store associates when items need re-stocking. Marty also detects misplaced items while continuing the usual task of spotting potential floor hazards and spills.
Badger Technologies’ autonomous robots were rolled out at Stop & Shop stores starting in January 2019.
Pinterest is introducing a new technology to its suite of AI offerings, pitched as a first of its kind solution that uses shape, size, and form to identify various body types in over five billion images on the platform.
This builds on the launch of skin tone technology, with the aim of shaping how its algorithms increase representation across related feeds and search results for women’s fashion and wedding related content.
“We believe that inspiration begins with inclusion. That’s why we continue to develop inclusive product experiences that make it easier to find the best ideas that feel made for you,” says Sabrina Ellis, Pinterest’s Chief Product Officer.
“With the powerful addition of our new body type technology to our suite of inclusive AI efforts, we have improved representation of different body types on the platform by 5x across women’s fashion related searches in the US.”
Nobody's Child
Fashion brand Nobody’s Child has announced the launch of digital product passports (DPPs), enabling shoppers to make more conscious and informed choices when buying products.
The initial roll-out will be across the Happy Place Fearne Cotton collection which will be available online and at Nobody’s Child stores, as well as key retail partner, M&S.
Plans are afoot to have the DPPs across all garments by the end of 2024.
Scanned by a smartphone, each QR code takes the customer on a journey of that product’s creation.
The DPP has been designed with upcoming EU product transparency legislation in mind, ensuring that all key product information is captured and catalogued using Xelacore technology.
Powered by Fabacus, Nobody’s Child has harnessed its Xelacore technology to track and translate the gathering of numerous data points, mapping key stages of the supply chain from processing of the raw materials, through to the yarn and fabric mills, and finally to the garment factories where the final products are sewn together.
On scanning the DPP via a QR code in the care label, consumers will be taken to a landing page which includes the product's lifecycle carbon footprint, taking account for raw materials, finished good manufacturing, logistics, packaging, product care and end-use.
The page will also provide product care advice to help customers make their item last longer, as well as links to circular service partners – repair/alterations, rental and pre-loved.
People will be encouraged to trace their garments and visiting the Nobody’s Child DPP will be incentivised with gifts and the ability to download a unique non-fungible token (NFT) by way of a digital receipt, via a collaboration with Coinbase.
Crunch Fitness and Amazon
Crunch Fitness has become the first fitness brand to introduce the Amazon One palm recognition service as an entry option for its members. This is now available at select locations in the US.
Members who choose this option no longer need their Crunch membership tags or mobile app to enter. They can instead hover their palm over an Amazon One device to enter a facility.
Amazon One is currently being piloted at nine Crunch clubs across the US, including five in San Francisco, three in the New York City, and one in the Los Angeles area, with more locations rolling out the technology in the coming months.
Crunch has been piloting the solution for the last four months. It says that at participating gyms, 80% of members are already using Amazon One for entry.
Asda
Asda is testing out gamified learning for those employees getting to grips with its new checkout system.
This has been taking place at the grocery giant’s Goldthorpe store in Rotherham, in partnership with Attensi.
In a LinkedIn post, Bruce Gibb, Learning Design Manager at Asda, said: “Gamified learning in Asda is live! Delighted to have landed new checkout training in line with our new checkout system in the pilot store this weekend.”
He added: “This has been a project I have been lead on since taking my Learning Design role on and it’s fantastic to see it come to life.”
“The reaction from the Goldthorpe store leadership and colleagues has been fantastic, they transitioned from the games to the live environment effortlessly and the competitive nature of the solution engaged a desire to practice and repeat, driving confidence and capability.”
“A massive thank you to Owen Smith (Senior Manager Learning - Transformation at Asda) for his leadership, support and guidance while I’ve worked on this.”
Zappar and Envision
Zappar has announced the integration of accessible QR codes (AQR) into the Envision app.
Currently on Unilever Persil packs across the UK, this technology helps blind and partially sighted communities more easily access product information from packaging both in a store and at home.
Zappar’s solution, Zapvision, incorporates a unique D3 ‘dot-dot-dash’ pattern (patent pending) around a traditional QR code.
This pattern increases the scanning distance of a standard QR printed at 15mm on pack by 7x to announce the product category, and 4x for detailed information related to the product.
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