Amazon works with Avery Dennison to combine Just Walk Out technology and RFID in checkout-free stores
Amazon has announced a new capability to its Just Walk Out technology that will enable relevant stores to start selling clothes.
This leverages RFID, supplied by Avery Dennison, and enables customers to grab clothes, hats, shoes etc, and walk out of the store through an exit gate (even while wearing their purchases) by tapping their credit or debit card, or hovering their palm over an Amazon One palm recognition device.
It is currently available at Lumen Field, home of the Seattle Seahawks.
“Delivering a great fan experience is central to everything we do here at Lumen Field, and our customers love the convenience of Amazon’s Just Walk Out technology,” says Zach Hensley, Seahawks Vice President of Operations and General Manager at Lumen Field.
“Eight of our concessions locations are already using Just Walk Out technology and seeing great results.”
“Now, we are excited to be the first NFL stadium with an RFID enabled Just Walk Out technology store so fans can grab their favourite hats, jerseys, and more, and simply walk out. We are seeing great traction for this new store, and our fans are enjoying the experience.”
Every item for sale in the store has a unique RFID tag, which looks similar to a standard apparel tag.
When customers pass through the exit gate, the RFID tags in their clothing and other apparel are read by RFID readers, and the credit card they use to exit (or the payment information linked to their Amazon One profile) will be charged. Shortly after exiting the store, customers will be able to access their receipt online.
“Amazon’s Just Walk Out technology is an exciting example of how RFID technology is disrupting traditional retail models,” said Bill Toney, Vice President of Global RFID and Digital Market Development at Avery Dennison.
“We have been working closely with Amazon from the beginning of this initiative to enable the use of high quality, advanced RFID sensor technology to establish a fast and reliable automated checkout process. No queues or scanning products ultimately means an improved, differentiated, and frictionless customer shopping experience.”
Currently, there are more than 70 Amazon owned stores, and more than 85 third-party retailers with Just Walk Out technology located across the US, UK, and Australia.
