Seattle Seahawks and Lumen Field expand use of fan favourites Amazon One and Just Walk Out technology
The Seattle Seahawks and Lumen Field are set expand the venue’s use of Amazon’s Just Walk Out technology and Amazon One with deployments at both retail and concession locations, including at the new Seahawks Pro Shop Outlet for fan merchandise.
The latter will open starting with the Seahawks home preseason game on 10th August and is located in the northwest corner of the stadium’s main concourse near section 140.
Fans will find a variety of team gear offered at reduced prices including hats, shirts, jerseys, and souvenirs.
“Fan feedback on our spaces powered by Just Walk Out and Amazon One has been overwhelmingly positive, so we are excited to build on that success,” says Zach Hensley, Seahawks Vice President of Operations and General Manager, Lumen Field.
“Fanovation is at the core of what we do, and we are proud to bring Just Walk Out technology to our outlet store so our guests can spend more time enjoying the game.”
Lumen Field will also install Just Walk Out technology and Amazon One at four existing concession locations: Tutta Bella (section 137), two Local Dogs locations (sections 109 & 135) and Pizza Hut (section 107).
With this latest deployment, Lumen Field now has the most Just Walk Out locations of any sports venue in the world.
“Lumen Field has rapidly become the go-to destination for Seahawks fans to experience the latest in checkout-free technology,” says Jon Jenkins, VP of AWS Technology.
“From concession shopping and now clothing and accessories, Lumen Field is the leading location for innovative shopping experiences.”
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