Fashion brand A.L.C. partners with Archive and SuperCircle to launch resale and recycling programme

A.L.C., a Los Angeles-based women's ready-to-wear fashion brand, founded in 2009 by Andrea Lieberman, has worked with Archive and SuperCircle to launch the ALConscious resale and recycling programme.

Consumers will be able to buy and sell preloved A.L.C. items on the peer-to-peer marketplace or opt to send in any preowned clothing item for recycling through SuperCircle’s platform, and receive A.L.C. store credit, even if the item is made by another fashion brand.

The launch marks the first time Archive and SuperCircle have partnered to power a branded resale and recycling programme.

“A.L.C. has always been anchored by a sense of community, and this programme is an extension of us caring for, empowering and being accountable to our community,” says Andrea Lieberman, Founder and Creative Director, A.L.C.

“From empowering female artisans to upcycling vintage denim, we are constantly striving to make responsible choices. By launching ALConscious, we’re inviting our customers to expand their wardrobe, not their footprint.”

“We are thrilled to partner with A.L.C. to power the brand’s new ALConscious programme, which marks our first integration with SuperCircle,” says Emily Gittins, CEO and Co-founder at Archive.

“This launch is another example of how we are integrating our technology with a wide variety of logistics partners to create customised resale programmes for some of the world’s most innovative brands.”

Congratulations to our co-founder and CEO Emily Gittins for being selected as one of the 25 Most Inspirational Women Leaders of 2023.

The Archive team is comprised of over 50% women, and we are constantly inspired by their dedication to Archive's mission–today and every day. https://t.co/iwJKO4Ipbl

— Archive (@archiveresale) March 8, 2023

“To create a truly circular economy, everybody has to work together, including fashion brands, advanced technology platforms, logistics companies and consumers,” says Chloe Songer, Co-founder and CEO at SuperCircle.

“Forward thinking brands like A.L.C. are giving customers multiple ways and incentives to extend the lifecycle of clothing items and to properly recycle them at the end of that cycle. We’re proud to partner with A.L.C. and Archive on this innovative programme and build a more sustainable future.”