Good Housekeeping live shopping week with TalkShopLive shoots past two million views mark
TalkShopLive reports over two million views and counting for its recent Good Housekeeping tie up.
This saw the latter team up with the online livestream home shopping platform to introduce its first ever GH Live Shopping Week, where people could score exclusive deals on gift worthy products from celebs and influencers.
From 9th October through to 14th October, it was possible to tune in every day to the experience on goodhousekeeping.com.
Things kicked off with Dolly Parton and the chance to nab a copy of her very first rock album, Rockstar, and her upcoming book, Behind the Seams: My Life in Rhinestones.
Elsewhere in the schedule, Good Housekeeping hosted an exclusive reveal of select products from Paris Hilton’s new cookware line with Walmart.
Full lineup as follows:
Dolly Parton: 9th October at 7:00 p.m. EST
Jessie James Decker: 10th October at 5:00 p.m. EST
Kevin Hart: 11th October at 1:00 p.m. EST
Paris Hilton: 11th October at 7:30 p.m. EST
Peta Murgatroyd: 12th October at 5 p.m. EST
Landyn Hutchinson: 13th October at 5 p.m. EST
Dr. Evan Antin: 14th October at 7 p.m. EST
Jada Pinkett Smith: 14th October at 2 p.m. EST
In a LinkedIn post, Bryan Moore, CEO and Co-founder at TalkShopLive, said: “Our partnership with Hearst is the ultimate example of how TalkShopLive and publishers can collaborate to create engaging, entertaining content that meets commerce — and we are thrilled that GH’s Institute GM Laurie Jennings and the Good Housekeeping team have enlisted us as their partner to create the future of commerce media.”
“With a lineup including Dolly Parton, Kevin Hart, Paris Hilton, Jada Pinkett Smith, Living with Landyn (and more) and major retailers like our incredible partner Walmart involved, this is scalable video commerce in action, where 'retail-meets-media and media-meets-retail' through TalkShopLive connecting the retail landscape with our technology, content and partnerships.”
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