Goddiva boosts customer experience as fashion brand brings Zyler virtual try-on technology to online shoppers

Zyler, a specialist in fashion try-on technology, has announced the launch of its AI driven Digital Dressing Room with occasionwear brand Goddiva.

This is activated by clicking on the "Try on & Find Size" button. Shoppers are then able to try on apparel virtually, by using just a few measurements and, if desired, a headshot. After this, they are presented with an on-screen visualisation of themselves in their chosen outfit and can browse through hundreds of items.

The tool also incorporates size recommendation technology from Prime AI, which analyses customer measurements to suggest the best size, factoring in garment fit and brand specific detail for a more accurate and personalised fit.

Powered by generative AI and trained with datasets on various body shapes and sizes for accurate and realistic results, Zyler is a SaaS, offered as a plug and play or API solution.

“We’re proud to launch this exciting partnership with Goddiva and bring our virtual try-on technology to their customers,” says Alexander Berend, CEO at Zyler.

“We know how essential it is for shoppers to feel confident and enthusiastic about their online purchases. By enabling customers to see themselves in their chosen outfits, we’re creating a more enjoyable, personalised and inclusive shopping experience that not only encourages informed decisions but also reduces returns and enhances overall satisfaction. Our goal is to make online shopping as seamless and fulfilling as possible.”

“We're really excited to be able to share this new technology with our customers. We're always looking for new ways to improve the customer experience and we understand that, while our images are designed to showcase our products, it's not always easy for customers to visualise the fit on themselves,” said Amber Domenech, Head of E-commerce at Goddiva.

“We hope the combination of the virtually generated customer image alongside the accurate sizing recommendation will help improve customer confidence, increase conversions and reduce returns as customers will be less likely to order various styles or sizes to try on at home.”

2024 RTIH INNOVATION AWARDS

Zyler was among the finalists at the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended last night’s gathering.