True North Energy enlists Rovertown and PDI for truerewards loyalty programme and mobile app launch

True North Energy, which has fuel and convenience stores with 171 company operated locations across Ohio, Illinois, Wisconsin, and Michigan, has announced the launch of a new truerewards loyalty programme and mobile app (the latter being powered by Rovertown).

“True North is excited to add the truerewards loyalty programme to our customer journey,” says Bailey Lyden, VP of Retail at truenorth convenience stores. “This initiative brings tremendous value to our most loyal guests, and it sets us apart in a competitive digital landscape.”

Leveraging PDI’s loyalty technology, truerewards offers members such benefits as an initial savings of $0.25 per gallon on the next fuel purchase after enrolment. Members are also rewarded for in-store purchases, unlocking additional savings of $0.05 per gallon with each $25 spent inside the store.

New brand assets, designed by Corinne O’Neal at Louisville, Kentucky-based visual communications firm, Vivid Impact, draw attention to truerewards and promote the programme both digitally and at each store.

The new truenorth app brings additional value with exclusive access to deals, discounts, giveaways, and trackable progress in coffee and fountain drink clubs.

Built on the Rovertown app platform, the app includes an integration with Shell Fuel Rewards. Members of Shell Fuel Rewards can link their account within the app, unlocking stackable savings of at least $0.10 per gallon on everyday fillups.

“The truerewards programme is another hallmark in the brand evolution of truenorth stores and True North Energy as a company.  We are excited to now have a mobile app as part of our cache of offerings to our guests that reinforces our standard of fast, friendly, clean,” says Kim Strode, Marketing Coordinator

“This has been a huge effort by the entire team and I’m proud to be a part of what has been created.”