Fashion retailer END. Clothing agrees omnichannel payments partnership with FinTech big hitter Adyen

Adyen has announced a payments partnership with END. Clothing.

The FinTech giant’s technology is aligning both online and offline payments by integrating a unified commerce offering to END. Clothing.

The retailer benefits from a holistic view of its customers, allowing it to identify repeat, loyal shoppers and offer them a tailored user experience. 

To fuel END. Clothing’s global expansion plans, it sought a partner that could offer a reliable and seamless service regardless of the customer’s location. Adyen was chosen because it can process multiple types of payment methods locally.

“As a dynamic brand looking to expand internationally we needed a payment provider that aligned with our objectives. Adyen’s single platform immediately stood out because it was not only cost-effective but simplified our payments operations,” says Mel Unsworth, Chief Technology Officer, END. Clothing.

“Based on a previous positive experience with Adyen, we thoroughly evaluated several payment providers for our transition at END. Clothing. They stood out as a strong contender. Confident in their service quality, we chose Adyen, and once again, they have met our expectations.”

“Experience is everything to a shopper, and a key cornerstone of this service is customer personalisation. Our financial technology gives END. Clothing rich payments data that helps to anticipate an individual customer’s needs and build loyalty” says Nicole Olbe, Managing Director, Adyen UK.

“Our unified commerce solution will support END. Clothing’s global expansion plans, making beautiful clothing and experiences available across one single platform.”

2024 RTIH Innovation Awards

Payments are a major part of the 2024 RTIH Innovation Awards, which are now open for entries.

The awards, sponsored by CADS, 3D Cloud, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

This year, we’re bringing you three new categories: AI Innovation, Sustainable Retail Innovation, and Inclusive Technology Innovation.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.