HORNBACH Baumarkt taps Blue Yonder technology as part of omnichannel and customer centric strategy

HORNBACH Baumarkt has selected Blue Yonder Inventory and Commits Services, part of the company’s Order Management solutions.   

HORNBACH Baumarkt is the largest subsidiary of HORNBACH Holding. It operates DIY megastores with garden centres and online stores in nine European countries.

It decided to optimise the omnichannel order experience from search through purchase and delivery.

By engaging customers with reliable information at the beginning of the shopping journey, HORNBACH Baumarkt says it will increase conversion and deliver more satisfying shopping experiences.  

It chose Blue Yonder because of “its differentiated approach to optimising omnichannel operations, the deep understanding of the order process, and the unique vision and strategy for the future of the supply chain”.  

“As part of our Interconnected Retail strategy, we prioritise customer satisfaction and continuously evaluate our processes to enhance the customer experience,” says Nils Hornbach, member, Management Board, HORNBACH Baumarkt.

“Our internal assessment revealed the need for a further development to improve order management across channels and provide a seamless omni-channel purchasing journey. After a thorough vendor evaluation, we selected Blue Yonder for their specialised expertise and market-leading order decisioning capabilities.”

“Their architecture and technology ensure rapid time-to-value, scalability and performance, making Blue Yonder our preferred choice to support our digital transformation journey. This will give us an advantage in inventory availability and fulfilment, that will create high value for our customers. We look forward to collaborating with the Blue Yonder team.”  

Blue Yonder’s microservices-based solutions approach, embedded with machine learning and artificial intelligence, will help HORNBACH Baumarkt to optimise the entire omnichannel customer journey, starting with an engaging customer experience through efficient order fulfilment.

The retailer will also be able to accelerate its in-store and digital business to gain an advantage through a model that supports rapid implementation.   

“HORNBACH Baumarkt is leading a game-changing transformation, focused on customer centricity and we are proud to welcome them among our customers,” says Gael Ramaen, Vice President, EMEA Retail, Blue Yonder.

“Blue Yonder Order Management solutions are engineered to scale, perform and operate under the highest volumes seen on the market. It can transform order management with an augmentative, composable approach, which delivers rapid time-to-market. We cannot wait to support HORNBACH Baumarkt in speeding their ongoing digital transformation.”   

2024 RTIH INNOVATION AWARDS

Digital transformation is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.