Primark Data and AI Week event focuses on importance of data governance, data strategy and generative AI
Last week, Primark held a Data and AI Week event, bringing together colleagues from across the business to discuss the likes of ESG reporting and the retailer’s digital customers.
In a LinkedIn post, dated 6th September, Daniel Doran, Data and Analytics Business Partner at Primark, said: “As we reach the penultimate event of Data and AI Week, we reflect on eight events across five days.”
“Bébhinn Ní Chiosáin (Community of Practice Specialist (Analytics) at Primark) and Philip Clarke (Senior Analytics Practice Manager) led Alteryx and Tableau community user sessions in Arthur Ryan House supported by The Information Lab Ireland.”
Colleagues from across the business discussed the importance of data governance, data strategy, Gen AI through panel sessions focused on topics such as ESG reporting, digital customers and how technology has enabled a better picture of challenges and opportunities..

Doran said: “This week has been hugely important and a great learning opportunity on the evolving maturity of data use within our business, and now more than ever, the message is clear. Data and its supporting technology options, and frameworks can assist in business growth and empower critical cost leadership.”
“Thank you to Bébhinn and Philip for getting this hugely impactful initiative off the ground and driving it to the success it has been. I can't wait for Data and AI Week 2025!”
Clarke commented: “Our thanks to Decoded who supported us in running a session on Demystification of Gen AI for business leaders.”
“My personal favourite moment was when our CIO Andrew Brothers read the introduction to the session which was generated by AI the week before by Microsoft copilot, which he admitted after for the demonstration of the potential use cases.”
2024 RTIH INNOVATION AWARDS
Data governance and strategy are key focus areas for the sixth edition of the RTIH Innovation Awards, which is now open for entries.
The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.
It’s free to enter and you can do so across multiple categories.
Key 2024 dates
Friday, 25th October: Award entry deadline
Tuesday, 29th October: 2024 shortlist revealed
30th October-6th November: Judging days
Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.
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