Profitmind wins big at RTS 2025 in London: check out this week's coolest retail technology plays
RTIH Editor, Scott Thompson, brings you his top ‘future of retail’ systems launches and deployments from the past week, including Domino's, DoorDash, TalkShopLive, Billboard, SAP, Aramark, Puma, Chemist Warehouse, Augmodo, Snapchat, Shopify, and Yellow Sub AI.
THG Commerce
THG Commerce, a solution from THG Ingenuity, reports that personalised AI product recommendations now drive 5% of all site revenue for its clients, including LOOKFANTASTIC.
Through product attribution modelling and semantic search, THG Commerce has integrated data led AI into the customer experience, driving revenue with its AI tools like the Foundation Finder.
“AI is actively reshaping commerce. We’re already seeing it used to integrate product listings, create context driven shopping journeys, refine product recommendations, and streamline inventory management,” says Lucy Cooper, Chief Commercial Officer, THG Ingenuity.
Addressing a need for personalised recommendations to drive increased basket value and customer acquisition and loyalty, THG Commerce launched Foundation Finder. The tool determines customer preference on foundation type while still ensuring perfect shade match, utilising in-house colour algorithms and data taken from LOOKFANTASTIC’s laboratory equipment. THG Commerce’s AI technology then recommends a shade that is a good match for another foundation product that the customer already uses.
LOOKFANTASTIC, a THG Commerce client, launched the Foundation Finder on its site in 2023. The tool has since seen c.600k visits, resulting in 73% of customers purchasing a new foundation brand, while 96% of customers purchased a new product. 22% made their first foundation purchase using the tool.
Profitmind
Profitmind has been crowned the winner of the 2025 Retail Technology Show (RTS) Innovation Awards, which champion progressive technologies powering retail transformation.
Each year, the awards selects solutions from across the RTS exhibition floor that can unlock competitive advantage and digitally transform retailers’ capabilities.
Profitmind, exhibiting on stand number SU04 at RTS, is a SaaS solution which uses machine learning, generative AI and agentic AI to drive profitability. It was selected as the 2025 winner due to its ability to leverage AI to track competitors, analyse internal data and surface fast-impact revenue and margin growth opportunities to increase productivity, transparency and profitability.
Described by RTS Innovation Award judge and OB&Co’s Oliver Banks as “a commercially minded AI [that lives] in your pocket, crunching through complex data to prioritise business opportunities,” the solution scored highly with the judges, comprising of RTS advisory board members and industry experts and analysts, for its margin-boosting capabilities.
Matt Bradley, Event Director at Retail Technology Show, comments: “With retailers facing a raft of rising costs, already razor thin retail margins are coming under significant pressure. Profitmind puts AI to work, using game-changing insights to deliver growth hacks and pathways to profit, which retailers urgently need to survive and thrive against a backdrop of cost pressure. Up against a high calibre of competition from the rest of the shortlist, we congratulate Profitmind on being crowned the winner.”
Domino's and DoorDash
Domino’s Pizza has entered into a partnership with DoorDash. A pilot is currently underway in select locations, with a planned nationwide US launch beginning in May and across Canada later in 2025.
“As brands that are both dedicated to digital ordering excellence, our new partnership with DoorDash brings together the scale of our two industry leading companies, as we continue to build towards the $1 billion opportunity that we believe the aggregator marketplace represents for us,” says Joe Jordan, Domino’s Chief Operating Officer and President - US.
“The ability to connect seamlessly with DoorDash customers means more sales for Domino’s stores, while efficiently leveraging our brand’s robust delivery network. Tapping into incremental customers, particularly in suburban and rural markets, is a meaningful opportunity for Domino’s, as our brand continues to open stores nationwide.”
TalkShopLive and Billboard
Livestream social commerce platform TalkShopLive has announced a partnership with Billboard to launch the Billboard Book Club.
This will officially launch on 8th April with Geri Halliwell-Horner, also known as “Ginger Spice” of Spice Girls.
During her stream from Billboard’s New York City studio, she will promote signed copies of her new book, Rosie Frost: Ice on Fire, the sequel to her New York Times bestseller Rosie Frost & the Falcon Queen. Viewers can purchase live or stream the replay anytime on-demand .
“Over the past five years, TalkShopLive has welcomed hundreds of authors to our platform to discuss their books and the inspiration behind them. These livestreams have resulted in thousands of sales for these authors," says Bryan Moore, CEO and Co-Founder at TalkShopLive.
“From Oprah to Dolly Parton to Martha Stewart to Jenna Bush Hager and Kelsea Ballerini, TalkShopLive has become the go to live commerce destination to showcase books during the preorder window. Now, in partnership with Billboard, we are poised to help countless musicians, journalists, historians and authors succeed in launching books that achieve ‘best sellers’ chart success.”
SAP and Aramark
Tech partners include Diebold Nixdorf, VusionGroup, C2RO, payfree, Lenovo, Intel Corporation, and Adyen. The store will offer convenience products and will initially be used by SAP employees.
It features:
RFID for fast checkout and fast inventory
Computer vision for a personalised customer experience, and also for theft prevention
Digital temperature monitoring
Cameras checking for stockouts
In a LinkedIn post, Michael Bosch, CEO at Checkout Peak, said: “Imagine walking in, grabbing a jar of Nutella, and heading out - all in under 50 seconds. Thanks to RFID technology and Payfree, every product is automatically detected. The receipt? Seamlessly generated in the background using SAP Customer Checkout.”
He added: “An exciting, forward thinking environment was created right at the SAP campus. We’re proud to have contributed to such a unique project. Stop by and experience the future of retail!”
Yellow Sub AI
Yellow Sub AI has announced the release of Pinpoynt.ai, pitched as a software-based alternative to physical footfall sensors and cameras.
This provides retailers and investors with data on any location, anywhere in the world, in real-time, with the aim of enabling better decision-making and planning, all while preserving anonymity. This was showcased at Retail Technology Show 2025 at London Excel between 2nd-3rd April.
Pinpoynt.ai enables retailers to better monitor their own and competitor performance, plan new store locations and optimise layouts and staffing. Investors benefit from quicker insights into the performance of retailers or real estate portfolios.
By using machine learning algorithms and quantum mechanics applied to publicly available data sources, such as Google business data, Pinpoynt.ai is able to infer real-time physical and transactional footfall in specific shops, stores, and locations, without requiring any hardware installation. Real-time and historical data is then delivered to subscribers via dashboards or in common file formats.
No personal data is captured at any time, ensuring compliance with privacy standards and regulations. Pinpoynt.ai’s proprietary algorithms were originally trained using camera and card transaction data, and have been refined through years of unsupervised learning.
Simms Fishing
Simms Fishing, a specialist in performance fishing gear, has launched Simms Recast, a dedicated resale programme powered by Archive.
Launching first as a peer-to-peer (P2P) marketplace, this allows anglers to buy and sell pre-owned Simms gear directly with one another.
“Simms Recast is more than just a resale platform - it’s about fostering a stronger connection within the angling community and ensuring our gear stays in use for as long as possible,” says Ben Christensen, Head of Simms.
“By making our products more accessible through resale, we’re expanding our reach and welcoming new anglers into the Simms family, all while staying true to our commitment to quality and conservation.”
The brand plans to expand the platform with a managed resale model. The initiative is a key component of Simms’ 2026 vision: “What is the Future of Fishing?”, which places sustainability and circularity at the heart of its strategy.
Chemist Warehouse
Augmodo, a real-time inventory and task tracker using wearable SmartBadges to create live 3D store maps, is launching a partnership with Chemist Warehouse, Australia's largest drug retailer.
The collaboration has grown from four pilot stores in mid-2024 to a full chain expansion in a few short months and will increase to more than 550 locations in two years. In parallel, Augmodo and Chemist Warehouse will launch a Spatialview programme later this year, giving the latter’s suppliers access to real-time shelf data.
“Our hardworking associates spend hours every day completing tedious but critical tasks, like auditing and restocking shelves so consumers can have increased product availability,” says Mark Finocchiaro, Managing Partner and General Manager IT Retail at Chemist Warehouse.
“With Augmodo’s spatial AI assistant, they wear the Smartbadge on a lanyard or clip, and everything is automatically scanned as they walk the floor, providing us with real-time inventory data. The assistant tells them what’s out of stock and what needs to be done next, giving them more time with shoppers.”
Puma
Puma is set to open a new store in the heart of London’s West End during autumn 2025, marking the brand’s first ever European flagship.
Located close to Selfridges and Bond Street tube station, the 24,000 square-foot space promises “an immersive, interactive experience that blends sports performance and technology with cutting-edge streetwear designs”.
“After unveiling our flagship store in Las Vegas last year, we’re incredibly excited to announce that our first flagship store in Europe will open later this year,” says Arne Freundt, CEO at Puma.
“Our London flagship store is an important part of our brand elevation strategy. It brings the best of the our brand to life for our consumers and showcases our latest innovations and design newness as part of an immersive experience. We look forward to moving into our new home of the brand in one of the most vibrant global cities and to exciting our consumers.”
Snapchat
To mark the cinema release of A Minecraft Movie, Snapchat has launched a range of AR Lenses.
These enable Snapchatters to transform into Minecraft characters, see what their environment would look like with the game's signature block aesthetic, and play Bitmoji powered AR games.
To try the lenses, you need to download Snapchat and scan codes to see how they work:
Transforms Snapchatters’ real-world environments into Minecraft’s signature blocky aesthetic.
A 3D Bitmoji powered game where Snapchatters race to collect creatures from the film.
Allows fans to see themselves as Minecraft characters like the Bee, Panda, Creeper, and Llama.
• Transforms Snapchatters into iconic Minecraft creatures like the Zombie or Skeleton.
Shopify
Shopify reports that Sidekick, its AI powered commerce assistant, is expanding from English only to 20 supported languages.
Sidekick now automatically detects and responds in the merchant's language. In Europe, it supports a further 12 languages, including Czech, Danish, Dutch, Finnish, French, German, Italian, Norwegian, Polish, Portuguese, Spanish, and Swedish.
Sidekick acts as a virtual co-founder, blending Shopify platform knowledge with each merchant's store data to provide personalised guidance through natural conversation. Merchants can instantly analyse business data, enhance product descriptions for better SEO, automate routine tasks, and make more informed decisions - all within their existing workflow.
"We're building AI tools that inherently understand business, trained specifically for commerce to make practical, relevant recommendations that benefit merchants in their day-to-day operations," says Deann Evans, Managing Director, EMEA at Shopify.
"With Sidekick now available in multiple languages, including right here in Europe, we're making entrepreneurship more accessible to everyone, regardless of their native language or technical expertise. The goal is for Sidekick to feel like a true companion on the journey."
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