Puma partners with Point of Sale and unified commerce specialist Sitoo and wraps UK stores roll-out

Puma has chosen Sitoo to power its stores globally and enable the provision of a unified shopping experience to customers.

The sports brand says that the move will bring all its stores together with one seamless global solution, with the aim of simplifying processes, integrating physical and digital commerce, and enabling store associates to provide the best possible customer service.

“Before choosing Sitoo, we conducted a comprehensive review of all available solutions in the market,” says Baris Bölükbasi, Senior Director Global Retail at Puma Group. “After an extensive evaluation, we concluded that Sitoo was the best choice for us. The roll-out in our UK stores has already delivered good results, confirming that Sitoo is the right partner to help us achieve our goals.”

“We are thrilled to partner with Puma, one of the most iconic and biggest brands in the world,” says Jens Levin, CEO and Co-Founder at Sitoo.

“This partnership and the trust it has placed in us, is a testament to the strength of our solution. We look forward to working together to shape the future of retail and create exceptional experiences for Puma’s customers around the globe.”

Funding news

Sitoo recently announced a €26 million minority investment from Verdane.

This will help the Swedish company take advantage of what it calls a “massive opportunity” in the US and global markets while strengthening its foothold in the UK and European regions.

“We have seen Sitoo deliver on its growth ambitions with best-in-class execution by Jens Levin and the team since we first met in 2019. Back then they were a local Swedish player with big ambitions and has now become the clear market leader in the Nordics and we look forward to partner with the team to help build the business into a global category leader,” says Pål Malmros, Partner at Verdane. 

2024 RTIH INNOVATION AWARDS

Sitoo was among the winners at the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended last month’s gathering.