Simms Fishing brings circularity to angling space as it launches Recast resale programme with Archive

Simms Fishing, a specialist in performance fishing gear, has launched Simms Recast, a dedicated resale programme powered by Archive.

Launching first as a peer-to-peer (P2P) marketplace, this allows anglers to buy and sell pre-owned Simms gear directly with one another.

“Simms Recast is more than just a resale platform - it’s about fostering a stronger connection within the angling community and ensuring our gear stays in use for as long as possible,” says Ben Christensen, Head of Simms.

“By making our products more accessible through resale, we’re expanding our reach and welcoming new anglers into the Simms family, all while staying true to our commitment to quality and conservation.”

The brand plans to expand the platform with a managed resale model. The initiative is a key component of Simms’ 2026 vision: “What is the Future of Fishing?”, which places sustainability and circularity at the heart of its strategy.

“Resale is a natural fit for Simms, a brand built on quality and gear that’s made to last,” says Emily Gittins, Co-Founder and CEO at Archive. “With Recast, Simms is not only opening up its products to a broader community of anglers but also reinforcing its commitment to keep great gear going. We’re thrilled to power this programme and help Simms bring circularity to the fishing world in a way that feels authentic to its brand and customers.”

2025 RTIH INNOVATION AWARDS

Green retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.