THG Ingenuity taps Pure Storage tech to drive AI innovation, sustainability, and growth across its operations

Pure Storage, a specialist in data storage technologies and services, reports its role in supporting e-commerce technology group, THG Ingenuity, to drive innovation and growth across its range of global consumer facing websites. 

The limitations of legacy data storage systems were hindering expansion plans and testing new solutions such as AI initiatives. THG Ingenuity needed cutting-edge infrastructure to support its growth plans, together with the reassurance of rapid recovery in the event of an outage. It was looking for an energy efficient solution, capable of helping it achieve a goal of net-zero greenhouse gas emissions across all operations. 

By adopting the Pure Storage platform across its 35 global datacentres, THG Ingenuity says that it has developed a powerful, efficient, and secure storage infrastructure that underpins its global operations and sets the company up for success as it continues to expand.

“Pure Storage has helped us achieve technology goals that underpin our growth and expansion. Every decision we make is driven by the huge amounts of data we work with. Beyond their technology capabilities, what I really value is our close relationship and cultural alignment - Pure is an extension of our team," says Joanna Drake, CIO at THG Ingenuity.

“We’re excited to be partnering with THG Ingenuity to support its global e-commerce business with the Pure Storage platform,” says Joao Silva, VP & GM, EMEA & Latin America at Pure Storage.

“What makes this collaboration even more special is how closely our values align - whether it’s a commitment to innovation, sustainability, or pushing the boundaries of what technology can achieve. We’re looking forward to deepening this partnership and working together to help THG Ingenuity reach its business goals, and drive forward its AI initiatives.”

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 3rd July.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 23rd May: Award entry deadline 

Tuesday, 27th May: 2025 finalists revealed

Wednesday, 28th May - Friday, 13th June: Judging days

Thursday, 3rd July: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.