Communisis Brand Deployment rebrands to Paragon Global Brands for end-to-end marketing and retail activations

Communisis Brand Deployment, a specialist in delivering smart marketing activation and retail solutions, has rebranded to Paragon Global Brands. The move marks a formal integration with the Marketing Services business line of Paragon, following its acquisition of the brand deployment arm of Communisis in December 2023.

Paragon Global Brands combines strategic consultancy with the delivery of the likes of Point of Sale (PoS) solutions. Its expertise spans print, temporary and permanent displays, and branded premiums. By integrating creative design, consumer engagement, and in-store experiences, Paragon Global Brands says it can drive interaction and purchasing decisions.

"Our mission to provide smart retail solutions that seamlessly create impactful consumer experiences across the entire customer journey remains the same," says Jonas Magnusson, CEO at Paragon Global Brands.

"By joining forces, we can uplevel the strategic conversations we have with clients about the role we can play in supporting the growth of the brand, whether that’s helping them to stand out, sell more or waste less.”

“Ultimately, we’re here to help them create lasting connections with their customers by taking often complex brand challenges and partnering to create innovative solutions to help our clients win at that pivotal moment of truth when a purchase is made, to help them succeed in every market.”

Paragon Global Brands operates in over 100 countries across six continents with brands including EE across the home improvement, technology, and food and drink sectors.

“Paragon Global Brands will play an instrumental role in our vision to become a world leading business services company, specialising in services which deliver business growth, customer engagement, business transformation and efficiency” says Guilhem Boucon, Chief Strategy Officer at Paragon.

“With Paragon Global Brands as part of our marketing services business line we can deliver a comprehensive range of services on a global scale for existing and new clients with growth on their agenda, supported by technical expertise."

2025 RTIH INNOVATION AWARDS

PoS solutions will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.