Firehouse Subs deploys Momos AI powered platform across 1,350 plus locations in North America

Momos reports that its technology is now live at 1,350+ Firehouse Subs locations across North America.

The company offers an AI Customer Copilot solution for multi-location brands. It powers the entire customer stack, across reputation management, customer experience, customer service, and marketing, and automates everything with AI, from one platform

Firehouse Subs is a fast casual restaurant chain based in Jacksonville, Florida, that specialises in submarine sandwiches. It was founded in 1994 in Jacksonville, Florida by former firefighter brothers Chris and Robin Sorensen..

In a LInkedIn post, Nick Nguyen, Growth Product Manager at Momos, said: “Our global team worked together to execute a pilot that turned into a full confidence national launch. My personal highlight: reuniting with former RBI teammates to make this happen.”

He added: “We’ve already seen amazing results from the nationwide roll-out: +0.5pt increase in Google rating; ~2x more Google reviews; +7ppt guest satisfaction (OSAT); 60% more survey responses, completed 2x faster; High engagement from franchisees to be able to manage Google Ratings, 3PD Reviews, Surveys, and Cases - all from a single inbox and dashboard.”

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 18th July: Award entry deadline 

Tuesday, 22nd July: 2025 finalists revealed

Wednesday, 23rd July - Friday, 8th August: Judging days

Wednesday, 3rd September: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.