Berlin founded AI powered retail optimisation technology startup 7Learnings snags €10 million Series B

7Learnings, a provider of AI powered retail optimisation technology, has raised over €10 million in Series B funding to scale its solutions, with a strong focus on North America. The round was led by Acton Capital, known for backing companies like Etsy, mytheresa, and Clio, with continued support from High-Tech Gründerfonds (HTGF).

“We’ve built a profitable business by delivering measurable results for our customers,” says Felix Hoffmann, CEO and Co-Founder at 7Learnings, which was founded in Berlin during 2019. “Amid trade uncertainties, inflation, and supply chain challenges, better decision intelligence is now business-critical. This investment enables us to bring our technology to more retailers worldwide, especially in North America.”

“With the continued pressure from inflation and shifting consumer behaviour, plus the renewed impact of US tariffs, 7Learnings has been instrumental in helping us adapt,” says Timo Bethlehem, Managing Director at meinemarkenmode.de.

The fashion retailer, a 7Learnings client for five years, reports a 13% revenue increase thanks to predictive pricing.

“Pricing is one of the most powerful levers in e-commerce profitability,” says Sebastian Wossagk, Managing Partner at Acton Capital. “We’re excited to support 7Learnings as they expand internationally with their state-of-the-art proprietary AI technology.”

Martin Möllmann, Principal at HTGF, says: “At a time when AI is everywhere, 7Learnings stands out for delivering clear ROI and bottom-line impact. We’re thrilled to double down on our investment.”

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 18th July: Award entry deadline 

Tuesday, 22nd July: 2025 finalists revealed

Wednesday, 23rd July - Friday, 8th August: Judging days

Wednesday, 3rd September: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.