Sports retailer Stadium enlists Visual Art for five-year deal involving joint development of in-store retail media concept

Visual Art has entered a partnership with Stadium, a sports retailer in the Nordics.

A five-year agreement positions Visual Art as Stadium’s strategic full service partner for digital in-store communication. The collaboration aims to future-proof and enhance the effectiveness of Stadium’s digital signage solutions across its store network in Sweden and Finland.

The agreement includes the takeover and upgrade of its existing digital signage network, as well as the joint development of an In-store retail media concept. This will feature Share of Voice models and the ASPACE solution for anonymised real-time data from sensors, establishing a new communication platform that aims to enhance the customer experience and generate new in-store revenue opportunities.

“Physical stores are becoming increasingly relevant as media channels and are an important part of our retail media offering. With the right technology and strategy in place, we can provide insights and KPIs at the same level as we do for our on-site and off-site retail media products. This is a strong USP when sending out campaign reports to our brands that are investing with us. I’m excited to see how physical retail is evolving as an important part of the media landscape,” says Marcus Lord, Retail Media Manager at Stadium.

“In-store retail media is a powerful opportunity for brands to drive both impact and business. We’re proud to act as a strategic enabler as retailers evolve these new communication formats. With our long standing experience in DOOH, it’s a natural progression to view digital signage not just as screens, but as a performance driven communication channel,” says Andreas Lind, CCO at Visual Art.

2025 RTIH INNOVATION AWARDS

Retail media will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.