Retail technology innovation of the week: Meadowhall taps AI to champion offline shopping experience
Retail Technology Innovation of the Week is a series brought to you by RTIH, highlighting stand out deployments, launches, and initiatives by retailers and tech suppliers. Every week, we showcase forward thinking tech plays that have impressed our Editor and the Retail Technology Innovations Report judging panel, building up to the publication of the 2026 report later this year.
And this week we’re focusing on Meadowhall which reports that Style Suite, a new personal shopper tool, has launched its debut physical location at the shopping centre.
Style Suite, created by 3DWD, is an AI powered colour analysis and personal styling experience built specifically for retail destinations. Shoppers use their mobile phone to unlock the AI technology and receive a free personalised colour analysis within seconds. Each customer’s results are stored in a digital profile accessed through their phone’s wallet, allowing shoppers to take their colour palette into stores.
Louisa Holmes, Asset Director at Meadowhall, says: “Meadowhall being the first location globally to house the Style Suite concept reflects our commitment to evolving the in-centre experience for our customers. By combining AI insights with an engaging in-centre activation, Style Suite delivers a smooth and accessible approach to personal styling, while encouraging customers to explore more of the brands and retailers within the destination. This launch is a great example of AI being used in a way to proudly champion the offline shopping experience.”
Dion Pouw, CEO at 3DWD, says: “Launching Style Suite’s first physical location is a huge milestone for us. Our goal is to use AI to make services like personal styling more accessible. With its consistently high footfall and strong focus on innovation, Meadowhall was the ideal partner to introduce the concept to the global retail market. This launch represents the first step in scaling Style Suite internationally and further evolving the concept.”
And honourable mentions this week to...
Gopuff
Gopuff has announced the launch of Go, a personal shopping ‘genius’ built for the quick commerce venture’s app. Developed in collaboration with SpaceXAI, this fuses frontier reasoning, voice, and image generation models with Gopuff’s dataset of hundreds of millions of orders, plus real-time cultural signals from X.
Those involved claim that Go understands intent, inspires discovery, and delivers to customers in as fast as 15 minutes from Gopuff’s 400+ micro-fulfillment centres.
Go prepares a suggested cart the moment a customer opens the app. It quickly learns each individual’s shopping habits and automatically builds a personalised cart based on the time of day, location, order history, and real-time indicators. By anticipating intent, returning customers can check out with a single tap.
The experience blends content and commerce with a visual, TikTok style shoppable feed. A custom Imagine model uses Gopuff’s behavioral and local inventory data, plus real-time cultural insights from X, to generate hyper-personalized product moments. These scenes display products in context to help customers discover new items, get inspired, and check out in seconds.
For example, if a big game is happening in a customer’s city, wings and drinks may appear in a living room scene. On a snowy afternoon, the screen may fill with hot chocolate and cozy essentials. Customers can talk or type to Go like a human, thanks to its Grok voice integration, asking it for ”Snacks under 100 calories,” “a gluten-free sweet treat that’s not too heavy,” or “inspiration for an easy, healthy dinner.” It provides shoppable products directly within the chat so customers can build their cart in real-time. Plus, its voice integration works natively with SpaceXAI’s low latency intelligence, so customers can ask, adjust, and check out hands free.
"Thirteen years ago, we bet that instant delivery would change the world and built the infrastructure to enable that vision," says Yakir Gola, Gopuff's Co-founder and Co-CEO. "Today, we believe the greatest friction left in commerce is not delivery or instantaneous access to the essentials customers need. It's the moment before: the thinking, the deciding, the remembering. So, we're combining Gopuff's demand intelligence with xAI's frontier reasoning to create an everyday shopping experience that feels like a true extension of you."
Walmart
Walmart Live is a feature on the US retail giant’s website and app, enabling consumers to watch livestreamed shopping events hosted by influencers and celebrities.
Vizio, meanwhile, is an American designer of televisions, soundbars, and related software and accessories owned by Walmart since 2024.
In a LinkedIn post, Walmart’s Justin Breton said: “As audiences continue to spend more time with streaming, gaming, and entertainment first platforms, we're exploring how content can do more than capture attention. It can also earn intentional time spent. By extending Walmart Live beyond the livestream moment, we're creating new opportunities for customers to discover products, learn something new, and be inspired through storytelling that feels helpful, relevant, and engaging.”
He added: “I've long believed that the future of marketing sits at the intersection of culture, commerce, and community. In an increasingly fragmented media landscape, the brands that win won't simply advertise to customers. They'll entertain, educate, and invite participation. The future of commerce isn't just shoppable content. It's content worth watching, whether a purchase happens immediately or not. That's the opportunity we're actively building toward.”
You can find Live in the Kitchen with Chef AB on Vizio WatchFree+, along with Live at Home with Landyn cutdowns across HOUSE, Fork & Flight, and Free Romance Network FAST channels, with more launches set to follow.
