Square is targeting larger retailers with a new PoS device called the Square Register. This is pitched as an alternative to mobile devices, tablets and Square’s contactless chip readers.
“We built Square Register based on years of insight from working with sellers about what they need on their countertop as their business grows,” says Jesse Dorogusker, Head of Hardware at Square. “This is the first time we’re delivering a product that incorporates everything we’re known for in one place: beautiful hardware, powerful software, and a robust managed payment experience.”
The hardware offering includes automatic Square-managed software updates; Ethernet, Wi-Fi, and offline mode; a five-port USB hub so sellers can integrate with peripheral devices; and a two-year warranty. It is priced at $999, or with a financing option of $49 per month for 24 months. Sellers can accept all forms of card-present payments with a transaction rate of 2.5% + 10¢ per transaction.
Ben & Jerry’s Ice Cream has been using Square Register in select locations, in addition to bricks and mortar chains and hospitality businesses like Goa Taco, Cafe Grumpy, The Monster Cycle, Best Beverage Catering, and menswear manufacturer and haberdasher, Drake’s. “We’ve been using Square Register at our Mountain Winery venue in Saratoga and we’re excited to roll it out to many of the other large venues and festivals we serve,” says Ryan Mendez from Best Beverage Catering. “At events, keeping the lines moving is crucial for both vendors and customers, and Square Register delivers.”
As part of the launch, Square will host a pop-up with Top Dawg Entertainment at the Square Showroom in New York, from 31st October to 5th November. Fans of the record label will be able to purchase merchandise from its “TDE New Classic” capsule collection.