PetSmart has extended its relationship with Revionics to now cover the company’s full suite of solutions, including Price Suite, Promotion Suite (including Promotions Performance Analysis), and Markdown Suite.
The new licence agreement enables the retailer, which first partnered with Revionics in 2014, to achieve a more strategic, data-driven approach to pricing across the full life cycle. PetSmart has also boosted its team’s expertise with training and process improvements to deliver more relevant pricing, enhance its promotions and track the effectiveness of its programmes.
“We look forward to expanding our use of Revionics’ data-driven technology,” says Steve Luoma, PetSmart Vice President of Pricing. “The full portfolio of solutions will help us provide even greater value to our pet parents and further enhance the overall customer experience.”