Yumi ups e-commerce game with BigCommerce move

Yumi ups e-commerce game with BigCommerce move

Women's fashion brand, Yumi, recently moved from Salesforce Commerce Cloud to BigCommerce, with migration taking 12 weeks.

The company that started life in Camden Market more than 20 years ago, has expanded to five bricks and mortar stores, and concessions in House of Fraser, New Look and Next. Online has always been a dominant channel for the brand. But with expansion plans in the UK, Ireland, Germany and France underway, it needed to boost its direct-to-consumer model.

Continued development on a Demandware site was no longer a viable option. So the company started searching for a new platform that was lightweight but still full of features and a bit more affordable. 

Phil McKeith, Head of Digital Transformation at Yumi, says: “Yumi is a forward thinking, innovative retail brand. We wanted an innovative partner that could help us stand out. We looked at Magento, Shopify Plus, Volusion, and BigCommerce through a matrix to evaluate hardware, features, and costs, as well as the technology side. BigCommerce was the one that came out on top.”

He adds: “We’ve been able to become more efficient without sacrificing quality. Our page load speeds are up, and tools like bulk product uploads make daily tasks much faster. Plus, the user interface and user experience of BigCommerce are very logical and user-friendly, and our team enjoys using it. The entire platform is highly flexible and scalable which for a high growth company like ours, already enterprise size, is ideal.”

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