Location intelligence startup, Geoblink, has announced the release of its latest product feature, which is initially being used to pull up data around three London sports pubs to demonstrate interested footfall in the FIFA World Cup within their areas.
The bars involved in the initiative are Riley’s Sports Bar, Victoria, O’Neills, Kings Cross and Carlsberg Sports Bar, Leicester Square. “This new footfall capability has been launched at a highly strategic moment for retailers. Competition for footfall between sports bars has never been fiercer and the FIFA World Cup event is a massive draw for not only die-hard football fans, but also a wider sports interest audience,” says Geoblink UK Country Manager, Miguel Fernandez.
“This is why it’s absolutely critical that businesses use granular data to target their audiences accurately in order to maximise interest, prioritise where to invest in marketing spend and gain competitive advantage.”
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