Arcadia Group rolls out TPC tech

Arcadia Group is implementing Thought Provoking Consulting’s Markdown tool, following a trial last year.

The solution uses data science and product history to make the best markdown price recommendation at any point in time. Having trialled the tech during 2017 in the Topshop and Dorothy Perkins brands, Arcadia is now deploying the solution across the group. It says that improved markdown decisions have led to sales and profit improvements which exceeded benefit targets by over 200% whilst clearing through stock to reduce end of season holdings.

Subir Gupta, TPC Co-Founder and Managing Principal, says: "Fashion retail is an increasingly challenging sector with ever increasing competitive pressures. Now, more than ever, it is vitally important to maximise the profit made on every item sold. We are delighted to be partnering with Arcadia to bring our unique, simple to use, data science-based tools to mainstream merchandising with great results.”