Sorted research highlights omnichannel supply chain issues

59% of Brits want retailers to offer faster fulfilment, yet 32% of UK omnichannel retailers still lack next day delivery capabilities to meet these demands, even though Amazon has been offering to fulfil orders in 24 hours for the last 10 years.

Sorted research, involving over 2,000 UK shoppers and a poll of 50 top UK retailers, also found that 55% of the former cite speed of delivery as the most important factor when shopping online, whilst 32% now expect same-day delivery services. While some UK retailers, such as Asos, Currys and Zara are now making this available, 58% of those polled in the report have yet to do so.

David Grimes, Founder and CEO at Sorted, comments: “When it comes to retail, an industry that has always led with change and innovation, there are a few big names that are really disrupting what it means to provide a delightful delivery experience. There are, however, many that are too slow, too reactive and too nervous to really put thought and investment into their customer supply chain – and that needs to change if omnichannel retailers are to reimagine themselves to better meet the needs of connected shoppers.”