ebebek picks Zytronic tech for ‘clicks-to-bricks’ initiative
ebebek, a Turkish mother and baby product retailer, has selected Zytronic projected capacitive technology touch sensors to form the in-store front end of a ‘clicks-to-bricks’ project in 116 stores, rising to 132 by the end of 2018.
Asli Kubilay, Co-Founder and Marketing Director, Phygital Mind, says: “ebebek is already exceptional in the level and quality of information it provides to customers who visit its stores, in particular through its trained and committed team of 'babyologists'. We made this experience central to our thinking, providing interactive terminals throughout the store that both support babyologists in guiding customers through the full ebebek range and allow shoppers to browse independently. We are empowering the associate as well as equipping the customer.”
Alper Tekin, IT Director at ebebek, comments: "We stand alongside the expectant and new parent at every stage of their journey – offering trusted and friendly advice from babyologists in-store alongside the speed and convenience of the online channel. Interactive kiosks with Zytronic touchscreens have brought these two experiences together. Babyologists can guide customers to the best choice from our full range whether or not it is physically present in-store, and place and fulfil the order in the way that best suits the individual customer.”