Australian skincare brand, Jurlique, has brought in Tryzens to roll-out a new digital platform. The partnership seeks to take its range of products to a broader market and remove friction from the customer journey.
“Our customers are at the centre of everything we do, so naturally it’s imperative that customers enjoy the same level of personalised service no matter the touchpoint, region, channel or device they wish to engage with Jurlique,” says Fiona Moylan, Global Director, Digital, Data and eCommerce, at Jurlique.
“To offer superior service, utilise our customer data to drive personalisation, together with our ability to scale, at speed it was time to re-evaluate our e-commerce platform requirements. With Tryzens as our digital commerce solution partner, we will embark on delivering a comprehensive, engaging and agile platform that will enable us to adapt to changing online trends whilst continuing to underpin the core values and the benefits of our fabulous brand and products”