River Island taps Curalate social shopping tech

River Island reports a 45% increase in average order value after working with Curalate to introduce shoppable social content onsite.

The fashion retailer also says that, as a result of the roll-out, customers spent more than three times longer browsing its web store over a 12 week period, compared to the previous 12 weeks.  

It teamed with Curalate to create an integrated wish list feature. While ‘shop the look’ technology allows customers to purchase products from images in the gallery immediately, the new function enables those browsing images to directly add specific items to their wish list by clicking on a heart symbol.

“Our #ImWearingRI hashtag has been popular on Instagram for some time and we were keen to maximise its value,” says Gemma Scarfe, Head of E-commerce at River Island. “Curalate’s technology has allowed us to create a unique piece of wish list functionality which sits seamlessly within the dynamic design and layout of our site. It’s relevant to the way customers shop.”

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