Feelunique gets personal as it kicks off Selfish Sale

Beauty retailer Feelunique has taken the good, old fashioned sale and given it a new twist.

The Selfish Sale starts today and runs until 22nd July. Shoppers can get hold of new offers every day and vote on the brands they would like to see involved.

“Sale, sale, sale. The UK High Street has the same message in every window and my Instagram feed is flooded with sale adverts,” Jennifer Roebuck, CMO at Feelunique, said on LinkedIn. “We thought we would add a new twist and launch the first personalised sale in beauty. Offering our customers what they want using our AI, personalisation and engaging consumer content. It's been selfishly satisfying to create.”

Click here for more info.

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