Retail is not dead. Rather, it is going through a period of incredible reinvention, according to Garrett Page, Head of Operations, Samsung KX.
He made the comment as Samsung opened the doors to Samsung KX, its new experience space in King’s Cross (London) which showcases what the company believes to be the future of retail. This lets people interact with the latest emerging technologies, attend events/showcases, and learn new skills (including cookery schools, Instagram seminars, yoga classes and mixology sessions).
“Unlike traditional stores where staff are trained to sell a specific product, the Samsung KX team members are customer experience ambassadors, who have had extensive training to bring our expansive portfolio of products to life in a meaningful way,” Page comments.
“We have a clear identity, focus and purpose for KX – perfectly embodied by our staff, who are encouraged to focus more on showing their personalities, rather than selling products – and we’re doing this because we’re confident that we’ve cracked what makes retail great.”
Further info here.