Sook emerges as Transport for London retail innovation winner

Transport for London (TfL) has announced Sook as the winner of its first retail innovation competition, which it launched in May.

Sook uses technology that enables businesses and individuals to have a physical space as and when they need it – with time slots for as short as one hour. It also lets them tailor the space by creating their own digital interior to display branding.

TfL will provide the company with free retail space on its estate for 12 months (the exact location is being finalised). “Sook represents the future of retail and we thank TfL for believing in our concept, which embraces a different way of using physical spaces in our urban centres,” says John Hoyle, Founder of Sook.

“We are really looking forward to working with them and using our vibrant and inclusive approach as one of the newest additions to TfL’s estate to bring more opportunities to brands and customers alike.”

“Sook’s offering of a creative and flexible use of TfL’s retail space, bringing in more businesses to provide an improved offering for our customers throughout the whole day, was what made them stand out and win,” comments Rikesh Shah, Head of Commercial Innovation at TfL and one of the competition’s judges.

“Technological advancements are encouraging the retail sector to keep on its toes and constantly adapt to deliver innovative techniques and products to enhance customer experiences on our network. The shortlisted companies show that there are a range of exciting opportunities just waiting to be taken forward and we’re pleased to be at the forefront of change, building on our history of working with innovative companies.”