Pandora places data driven customer growth bet

Pandora is establishing a new digital group at its Copenhagen HQ.

Set to become operational in April, this will bring together software engineers, designers and analysts, tasked with boosting Pandora’s digital customer experience and driving sales through digital channels. The group will also work to strengthen the brand’s abilities to capture, analyse and apply customer data to enable better personalisation.

“How we derive the benefits from technology and data to create a great customer experience is key for us as a global brand. Today marks the next stage in Pandora’s digital transformation, as we make this significant investment in our technological capabilities,” says David Walmsley, Chief Digital and Omnichannel Officer.

“Data driven customer growth is a strategic bet for us and our ambition is to become best in class at personalisation within two to three years. This group will be instrumental in delivering on our aspirations within advanced data analytics,” comments Peter Holmberg, Chief Information Officer.

Pandora expects to hire around 80 new employees in 2020 and expand further in 2021. Key roles include product managers, digital engineers, operations managers, strategy managers and data analysts.